Chinese search is overwhelmingly mobile, and much of it happens inside the Baidu app rather than a browser. Desktop-first thinking produces a site that fails its actual audience.
What this changes
- The mobile page is the page; parity with desktop is the minimum, not an achievement.
- In-app rendering has its own constraints and its own experience standards.
- Page weight matters more on mobile networks outside the largest cities.
Practical baseline
Responsive design, server-rendered content, and a page that is usable at the bottom of the network quality range rather than the top.
Alien Road
How we apply this
We test client sites on throttled mobile connections from within China where we can arrange it, because the experience from an office in Istanbul tells you almost nothing about the one a user in Chengdu gets.
Related services