Mobile-first is not a strategy in China, it is the baseline
Chinese search is overwhelmingly mobile, and much of it happens inside the Baidu app rather than a browser. Desktop-first thinking…
Mobile and page experienceThe Mobile Friendly standard
Baidu publishes an explicit Mobile Friendly standard defining what a mobile page must do to be treated as mobile-optimised. The…
Mobile and page experienceMobile adaptation and URL pairing
Where a site serves separate desktop and mobile URLs, Baidu needs the pairing declared through its mobile adaptation tool. The…
Landing Page Experience White Paper
Baidu’s Landing Page Experience White Paper is the most concrete experience specification any major engine publishes: it defines layout, advertising…
Mobile and page experienceBaidu Mobile Search Optimization Guide
Baidu’s Mobile Search Optimization Guide is the older but still-referenced summary of mobile requirements: adaptation, speed, layout and common faults.…