Baidu smart mini programs are applications running inside the Baidu app, and their content can be indexed and surfaced in search results.
Why they matter
- Mini program content can rank alongside web pages.
- Baidu has actively favoured mini program results in some categories.
- They are a substantial development commitment, not a plugin.
Who should consider one
Businesses with a genuine transactional use case and the budget to maintain a second platform.
Alien Road
So setzen wir das um
We rarely recommend this to clients entering China for the first time. It is a large commitment, and the same budget spent on a properly hosted, licensed, well-written Chinese site usually returns more.
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