Search appearanceStructured data in Baidu Search
Baidu supports structured data submission to enrich how results appear, through platform tools and — for common content management systems…
Search appearance
Site sublinks
Site sublinks (站点子链) are Baidu’s equivalent of sitelinks — additional links under a result — with one large difference: they…
Search appearanceSite attributes, name and logo
Site attributes cover the identity Baidu shows alongside a result: the site name and logo. Both are submitted through the…
Search appearanceSmart mini programs in search
Baidu Smart Mini Programs (智能小程序) are applications that run inside the Baidu app and appear in search results as first-class…