Making your content search-friendly matters because it’s how you get more relevant users viewing
your content. This is called search engine optimization (SEO), which can result in more
interested users coming to your site. If Google Search has trouble understanding your page,
you’re possibly missing out on an important source of traffic.
This guide covers what developers can do to make sure that their sites work well with Google
Search. In addition to the items in this guide, make sure that your site is
secure,
fast,
accessible to all, and
works on all devices.
Find out how Google sees your site
To get started, test your site in the URL inspection tool oder
Rich Results Test to
see how Google sees your site.
Googlebot is Google’s web
crawling bot that discovers new and updated pages for the Google index. For
more information about the process, go to
How Google Search Works.
You may be surprised to find that Google doesn’t always see everything that you see in the
browser. In the following example, Google doesn’t know there are images on this page
because the page uses a JavaScript feature that isn’t supported by Google.
Here’s how a user views the page. Users can view the images and text in the browser.
So setzen wir das um
We use this page when the client’s developers, not the marketing team, own the site. It frames search as an engineering concern with concrete implementation steps, which lands better in a sprint planning meeting than a marketing brief does.
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