SEO fundamentalsSearch Engine Optimization (SEO) Starter Guide
A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of…
SEO fundamentals
SEO fundamentalsIn-depth guide to how Google Search works
Get an in-depth understanding of how Google Search works and improve your site for Google's crawling, indexing, and ranking processes.
SEO fundamentalsCreating helpful, reliable, people-first content
Google's ranking systems are designed to present helpful, reliable information that's created to benefit people. Learn how to evaluate your…
Generative AI fundamentalsOptimizing your website for generative AI features on Google Search
Learn how to optimize your website for Google Search's generative AI features, including official best practices, technical SEO advice, and…
Generative AI fundamentalsGoogle Search’s guidance on using generative AI content on your website
Learn how to use generative AI content on your website in a way that complies with Google's policies.
SEO fundamentalsMaintaining your website’s SEO
Explore these resources for technical SEO strategies and techniques to manage and maintain your website.
Get started with Search: a developer’s guide
Search-friendly content matters to get more relevant users viewing your website. To learn how to do SEO, review this SEO…
SEO fundamentalsDo you need an SEO?
Deciding to hire an SEO is a big decision. Learn how to evaluate an SEO expert, check business references, and…
SEO fundamentalsGoogle Search’s guidance on using third-party SEO tools, services, and advice
Learn Google Search's official guidance on third-party SEO tools, services, and advice. Discover tips to evaluate external recommendations and avoid…
Crawl Budget: When It Matters and When It Does Not
Crawl rate and crawl demand, why most sites can ignore both, and what to do when yours cannot.
SEO fundamentalsOptimising for AI Features in Search
What actually changes when answers are generated rather than listed, and what does not change at all.
Reading Third-Party SEO Tool Scores Correctly
Why tool metrics are estimates, and how to use them without being misled.