Crawling infrastructure

How to write and submit a robots.txt file

You can
control which files crawlers may access
on your site with a robots.txt file.

A robots.txt file lives at the root of your site. So, for site www.example.com,
the robots.txt file lives at www.example.com/robots.txt. robots.txt is a plain
text file that follows the
Robots Exclusion Standard.
A robots.txt file consists of one or more rules. Each rule blocks or allows access for all or
a specific crawler to a specified file path on the domain or subdomain where the robots.txt
file is hosted. Unless you specify otherwise in your robots.txt file, all files are implicitly
allowed for crawling.

Here is a simple robots.txt file with two rules:

Here’s what that robots.txt file means:

  1. The user agent named Googlebot is not allowed to crawl any URL that starts with
    https://example.com/nogooglebot/.
  2. All other user agents are allowed to crawl the entire site. This could have been omitted
    and the result would be the same; the default behavior is that user agents are allowed to
    crawl the entire site.
  3. The site’s sitemap file is located at
    https://www.example.com/sitemap.xml.

See the syntax section for more examples.

Basic guidelines for creating a robots.txt file

Creating a robots.txt file and making it generally accessible and useful involves four steps:

  1. Create a file named robots.txt.
  2. Add rules to the robots.txt file.
  3. Upload the robots.txt file to the root of your site.
  4. Test the robots.txt file.

Create a robots.txt file

You can use almost any text editor to create a robots.txt file. For example, Notepad,
TextEdit, vi, and emacs can create valid robots.txt files. Don’t use a word processor; word
processors often save files in a proprietary format and can add unexpected characters, such as
curly quotes, which can cause problems for crawlers. Make sure to save the file with UTF-8
encoding if prompted during the save file dialog.

Format and location rules:

  • The file must be named robots.txt.
  • Your site can have only one robots.txt file.
  • The robots.txt file must be located at the root of the site host to
    which it applies. For instance, to control crawling on all URLs below
    https://www.example.com/, the robots.txt file must be located at
    https://www.example.com/robots.txt. It cannot be placed in a
    subdirectory (for example, at https://example.com/pages/robots.txt). If you’re
    unsure about how to access your site root, or need permissions to do so, contact your web
    hosting service provider. If you can’t access your site root, use an alternative blocking
    method such as meta tags.
  • A robots.txt file can be posted on a subdomain (for example,
    https://site.example.com/robots.txt) or on non-standard
    ports (for example, https://example.com:8181/robots.txt).
  • A robots.txt file applies only to paths within the protocol, host, and port where it is
    posted. That is, rules in https://example.com/robots.txt apply only to files in
    https://example.com/, not to subdomains such as
    https://m.example.com/, or alternate protocols, such as
    http://example.com/.
  • A robots.txt file must be a UTF-8 encoded text file (which includes ASCII). Google may
    ignore characters that are not part of the UTF-8 range, potentially rendering robots.txt
    rules invalid.

How to write robots.txt rules

Rules are instructions for crawlers about which parts of your site they can crawl. Follow
these guidelines when adding rules to your robots.txt file:

  • A robots.txt file consists of one or more groups (set of rules).
  • Each group consists of multiple rules (also known as directives), one rule per line. Each
    group begins with a User-agent line that specifies the target of the groups.
  • A group gives the following information:
    • Who the group applies to (the user agent).
    • Which directories or files that agent can access.
    • Which directories or files that agent cannot access.
  • Crawlers process groups from top to bottom. A user agent can match only one rule set, which
    is the first, most specific group that matches a given user agent. If there are multiple
    groups for the same user agent, the groups will be combined into a single group before
    processing.
  • The default assumption is that a user agent can crawl any page or directory not blocked by a
    disallow rule.
  • Rules are case-sensitive. For instance, disallow: /file.asp applies to
    https://www.example.com/file.asp, but not
    https://www.example.com/FILE.asp.
  • The # character marks the beginning of a comment. Comments are ignored during
    processing.

Google’s crawlers support the following rules in robots.txt files:

  • user-agent: [Required, one or more per group] The
    rule specifies the name of the automatic client known as search engine crawler that
    the rule applies to. This is the first line for any rule group. Google user agent names are
    listed in the
    Google list of user agents.
    Using an asterisk (*) matches all crawlers except the various AdsBot crawlers,
    which must be named explicitly. For example:
  • disallow: [At least one or more disallow oder
    allow entries per rule] A directory or page, relative to the root domain,
    that you don’t want the user agent to crawl. If the rule refers to a page, it must be the
    full page name as shown in the browser. It must start with a / character and if
    it refers to a directory, it must end with the / mark.
  • allow: [At least one or more disallow oder
    allow entries per rule] A directory or page, relative to the root domain,
    that may be crawled by the user agent just mentioned. This is used to override a
    disallow rule to allow crawling of a subdirectory or page in a disallowed
    directory. For a single page, specify the full page name as shown in the browser. It must
    start with a / character and if it refers to a directory, it must end with the
    / mark.
  • sitemap: [Optional, zero or more per file] The
    location of a sitemap for this site. The sitemap URL must be a fully-qualified URL;
    Google doesn’t assume or check http/https/www.non-www alternates. Sitemaps are a good way to
    indicate which content Google should crawl, as opposed to which content it
    can oder cannot crawl.
    Learn more about sitemaps.
    Example:

All rules, except sitemap, support the * wildcard for a path
prefix, suffix, or entire string.

Lines that don’t match any of these rules are ignored.

Read our page about
Google’s interpretation of the robots.txt specification
for the complete description of each rule.

Upload the robots.txt file

Once you saved your robots.txt file to your computer, you’re ready to make it available to
search engine crawlers. There’s no one tool that can help you with this, because how you
upload the robots.txt file to your site depends on your site and server architecture. Get in
touch with your hosting company or search the documentation of your hosting company; for
example, search for “upload files infomaniak”.

After you upload the robots.txt file, test whether it’s publicly accessible and if Google can
parse it.

Test robots.txt markup

To test whether your newly uploaded robots.txt file is publicly accessible, open a
private browsing window
(or equivalent) in your browser and navigate to the location of the robots.txt file. For
example, https://example.com/robots.txt. If you see the contents of your
robots.txt file, you’re ready to test the markup.

Google offers two options for fixing issues with robots.txt markup:

  1. The
    robots.txt report
    in Search Console. You can only use this report for robots.txt files
    that are already accessible on your site.
  2. If you’re a developer, check out and build
    Google’s open source robots.txt library,
    which is also used in Google Search. You can use this tool to test robots.txt files locally
    on your computer.

Submit robots.txt file to Google

Once you uploaded and tested your robots.txt file, Google’s crawlers will automatically find
and start using your robots.txt file. You don’t have to do anything. If you updated your
robots.txt file and you need to refresh Google’s cached copy as soon as possible, learn
how to submit an updated robots.txt file.

Alien Road

So setzen wir das um

Most robots.txt files we inherit contain rules nobody can explain. We rewrite them from scratch against this guidance and document each line, so the next team knows what it is safe to change.

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