Introducing website satisfaction by Google Consumer Surveys

Thursday, June 27, 2013

We’re now offering webmasters a way to collect feedback from your website visitors with
website satisfaction surveys.
All you have to do is paste a small snippet of code in the HTML for your website and this will
load a discreet satisfaction survey in the lower right hand corner of your website. Google
automatically aggregates and analyzes responses, providing the data back to you through a simple
online interface.

Users will be asked to complete a four-question satisfaction survey. Surveys will run until they
have received 500 responses and will start again after 30 days so you can track responses over
time. This is currently limited to US English visitors on non-mobile devices. The default
questions are available without payment, and you can customize questions for just $0.01 per
response or $5.00 for 500 responses.

Survey Setup and Code Placement Tips

To set up the survey code, you’ll need to have access to the source code for your website.

1. Sign into
   Google Consumer Surveys for website satisfaction
   to find the code snippet.
2. You have the option to enter the website name and URL, survey timing, and survey frequency.
3. Click on the “Activate survey” button when ready.
4. Once you find the code snippet on top of the setup page, copy and paste it into your web page,
   just before the closing tag. If your website uses templates to generate pages, enter it just
   before the closing tag in the file that contains the <head> section.

If you have any questions, please read our
Help Center article
to learn more.

Posted by Marisa Currie-Rose