Local business (LocalBusiness) structured data

When users search for businesses on Google Search or Maps, Search results may
display a prominent Google knowledge panel with details about a business that matched
the query. When users search for a type of business (for example, “best NYC restaurants”), they
may see a carousel of businesses related to the query. With Local Business structured data, you
can tell Google about business hours, different departments within a business, reviews (if your site captures reviews about other businesses), and more. If you want to help users to make a reservation or place an order
directly in Search results, you can use the Maps Booking API to enable bookings, payments, and other actions.

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.

Here’s an overview of how to build, test, and release structured data.

1. Add the required properties. Based on the
   format you’re using, learn where to insert structured data on the page.
2. Follow the guidelines.
3. Validate your code using the
   Rich Results Test
   and fix any critical errors. Consider also fixing any non-critical issues that may be flagged
   in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results).
4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
   accessible to Google and not blocked by a robots.txt file, the noindex tag, or
   login requirements. If the page looks okay, you can
   ask Google to recrawl your URLs.
5. To keep Google informed of future changes, we recommend that you
   submit a sitemap. You can automate this with the
   Search Console Sitemap API.

Examples

Simple local business listing

Here’s an example of a local business listing using JSON-LD.

Restaurant carousel (limited access)

Here’s an example of a restaurant that meets the requirements of a details page (assuming there is also a summary page with Carousel markup). The Restaurant carousel is limited to a
small set of restaurant providers. If you would like to participate, register your interest in our form.

Business hours

The following examples demonstrate how to mark up different types of business
hours.