The External links report shows links pointing at your site from elsewhere that now lead to an error. Every one of them is accumulated value arriving at a closed door.
What to do with them
- Redirect to the closest equivalent page, one-to-one where possible.
- Do not bulk-redirect to the homepage; Yandex treats that as a soft error and the value does not transfer.
- Ignore links from sources you would not want an association with.
The judgement call
Not every broken inbound link deserves a redirect. Ask whether a person following it would find what they expected on the target page.
Alien Road
Cómo lo aplicamos
This report is where we find the quickest wins on sites that have been through a migration. A dozen well-chosen redirects can restore traffic that the client assumed was lost to a ranking change.
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