Questions and Answers program

The conditions for the questions-and-answers partner programme, which puts a question and its best answer into mobile search results as a structured snippet.

The requirements

• Pages must be marked up specifically for mobile display, using QAPage.
• One question per page, with its answers. The algorithm selects a single best answer.
• The snippet appears only after the marked-up pages are indexed.

The content-architecture consequence

The one-question rule is the real cost. A well-made FAQ page collecting twenty questions cannot participate: each question needs its own URL. That is a decision with implications well beyond the snippet — twenty thin pages instead of one useful page is usually a worse site, so the split is only justified when each question genuinely deserves a page of its own, with a substantive answer somebody would search for directly.

The reservations, stated in full

Yandex does not guarantee the information will appear; may use it wholly, partly, separately or combined with other sources, in any of its services; and is not responsible for the accuracy of information shown in the snippet. The user-agreement clauses releasing Yandex from guarantees apply to snippet content too.

That last point deserves attention: if the snippet shows a wrong or outdated answer, the exposure is yours. Answers surfaced this way are read by people who never visit the page, so an obsolete answer reaches a wider audience than a stale page normally would.

When it is worth doing

For support content where a question genuinely stands alone and the answer does not change often. For anything with a shelf life — pricing, availability, policy — the combination of one-question pages and unsupervised syndication is a maintenance obligation rather than a feature.