Analytics – Another tool for webmasters

Friday, May 11, 2007

Webmaster tools from Google are indispensable for people who optimize their site for indexing in
Google. Eighteen months ago, Google launched another tool for webmasters –
Google Analytics
– which tells you about your visitors and the traffic patterns to your site using a JavaScript
code snippet to execute tracking and reporting. This past Tuesday,
Google Analytics
aunched a new version,
with an easier-to-use interface that has more intuitive navigation and greater visibility for
important metrics. We also introduced some collaboration and customization features such as email
reports and custom dashboards.

But we wanted to highlight some of the webmaster-specific metrics within Google Analytics for our
regular readers, since it offers a lot of easily-accessible information that will enrich the work
you’re doing.

For instance, do you know how many visitors to your site are using IE versus Firefox? And even
further, how many of those IE or Firefox users are converting on a goal you have set up? Google
Analytics can tell you information like this so you can prepare and tailor your website for your
audience. Then, when you are designing, you can prioritize your testing to make sure that the site
works on the most popular browsers and operating systems first.

Are your visitors using Java-enabled browsers? What version of Flash are the majority of your
visitors using? What connection speed do they have? If you find that lots of visitors are using
a dial-up service, you’re going to want to put in some more effort to streamline the load time of
images on your site, for example.

Plus, Google Analytics will make your company’s marketing division very happy. It reports on the
most effective search keywords, the most popular referring sources and the geographic location of
visitors, as well as the performance of banner ads, PPC keyword campaigns, and email newsletters.
If you haven’t tried Google Analytics,
watch the Flash tour
of the product or
set up an account
now and see statistics on your visitors and the traffic to your site within three hours.

Posted by Jeff Gillis, Google Analytics Team