Thursday, September 12, 2013
In recent years, our Webmaster Tools product has provided roughly 100,000
backlinks
when you click the “Download more sample links” button. Until now, we’ve selected those links
primarily by lexicographical order. That meant that for some sites, you didn’t get as complete of
a picture of the site’s backlinks because the link data skewed toward the beginning of the
alphabet.
Based on feedback from the webmaster community, we’re improving how we select these backlinks to
give sites a fuller picture of their backlink profile. The most significant improvement you’ll see
is that most of the links are now sampled uniformly from the full spectrum of backlinks rather
than alphabetically. You’re also more likely to get example links from different top-level domains
(TLDs) as well as from different domain names. The new links you see will still be sorted
alphabetically.
Starting soon, when you download your data, you’ll notice a much broader, more diverse
cross-section of links. Site owners looking for insights into who recommends their content will
now have a better overview of those links, and those working on cleaning up any bad linking
practices will find it easier to see where to spend their time and effort.
Thanks for the feedback, and we’ll keep working to provide helpful data and resources in
Webmaster Tools.
As always, please ask in our
forums
if you have any questions.
Comment nous l'appliquons
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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