Tuesday, August 14, 2012
We recently filmed a video (with
slides
available) to provide more information about the
URL Parameters
feature in Webmaster Tools. The URL Parameters feature is designed for webmasters who want to help
Google crawl their site more efficiently, and who manage a site with—you guessed
it—URL parameters! To be eligible for this feature, the URL parameters must be configured
in key/value pairs like item=swedish-fish ou category=gummy-candy in the
URL https://www.example.com/product.php?item=swedish-fish&category=gummy-candy.
URL Parameter settings are powerful. By telling us how your parameters behave and the recommended
action for Googlebot, you can improve your site’s crawl efficiency. On the other hand, if
configured incorrectly, you may accidentally recommend that Google ignore important pages,
resulting in those pages no longer being available in search results. (There’s an example provided
in our improved
Help Center article.)
So please take care when adjusting URL Parameters settings, and be sure that the actions you
recommend for Googlebot make sense across your entire site.
Comment nous l'appliquons
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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