Case studiesHow Vimeo improved Video SEO for their customers
Learn how Vimeo added structured data at scale and applied Video SEO best practices to their video player, so that…
Case studies
Case studiesZipRecruiter grew conversion rate 4.5x with the new job search experience on…
Learn how ZipRecruiter added structured data to their jobs pages and increased conversion rate.
Case studiesHow video SEO features helped three global content publishers reach their audiences…
Learn how three global content publishers followed Video SEO best practices and used Search Console reports to reach their audience…
Crawling infrastructureAPIs-Google user agent
APIs-Google is the user agent used by Google APIs to deliver push notifications. Explore this guide to learn how APIs-Google…
Crawling infrastructureAuthenticate requests with Web Bot Auth (experimental)
Learn what Web Bot Auth is, the current status of Google's implementation, and how you can implement verification during Google's…
Crawling infrastructureChangelog
Track major updates to Google's crawling documentation, including changes to Google's list of user agents, crawlers, and user-triggered fetchers.
Ranking and search appearanceCore Updates and How to Respond
What a core update is, why "fixing" it usually fails, and what actually helps.
Crawling infrastructureDebug network and DNS errors for Google’s crawlers
See how different network and DNS errors can affect Google's crawlers and how to debug network and DNS errors.
Crawling infrastructureFeedfetcher
Feedfetcher is how Google grabs site feeds. Explore this guide to learn what Google Feedfetcher is and how this user-controlled…
Crawling infrastructureGoogle Read Aloud user agent
Google-Read-Aloud is the user agent for the Google Read Aloud service. Learn more about how this service can work for…
Crawling infrastructureHow Google interprets the robots.txt specification
Learn specific details about the different robots.txt file rules and how Google interprets the robots.txt specification.
Crawling infrastructureHow HTTP status codes affect Google’s crawlers
See how different HTTP status codes can affect Google's crawlers.
Crawling infrastructureHow to write and submit a robots.txt file
A robots.txt file lives at the root of your site. Learn how to create a robots.txt file, see examples, and…
What's newLatest documentation updates
Learn about the latest and most recent Google Search Central documentation updates. Stay current with what's new at Google Search…
Crawling infrastructureList of Google user-triggered fetchers
Google user-triggered fetchers perform actions on behalf of users. This overview will help you understand the user-triggered fetchers Google uses.
Crawling infrastructureList of Google’s common crawlers
Google crawlers discover and scan websites. This overview will help you understand the common Google crawlers including the Googlebot user…
Crawling infrastructureList of Google’s special-case crawlers
Google special-case crawlers are used by specific Google products where there's an agreement between the crawled site and the product…
Crawling infrastructureManaging crawling of faceted navigation URLs
Learn what faceted navigation is and how you can optimize Google's crawling of large number of faceted navigation URLs.
Crawling infrastructureOptimize your crawl budget
Learn what crawl budget is and how you can optimize Google's crawling of large and frequently updated websites.
Overview of Google crawlers and fetchers (user agents)
Understand the technical properties of Google crawlers and fetchers, including supported transfer protocols, caching, and file size limits.
Crawling infrastructureReduce the Google crawl rate
If Google's crawl rate overwhelms your server, explore this document to learn how to reduce Google's crawl rate and stop…
Things to know about Google’s web crawling
Learn about how Google crawls the web.
Crawling infrastructureUpdate your robots.txt file
With the robots.txt report, you can check whether Google can process your robots.txt files. Follow these steps to submit updated…
Crawling infrastructureVerify requests from Google crawlers and fetchers
You can check if a web crawler really is Googlebot (or another Google user agent). Follow these steps to verify…
EventsAbout Search Central Live
The Search Central team is bringing an in-person event series to your locations. Let's talk about SEO and Search!
EventsAbout the Search Central Unconference
An event series where you can meet the community, exchange ideas, and have fun together. Learn more about what makes…
EventsAbout Search Central Live Deep Dive
Google is organizing a multi-day event about SEO and Search! Join us to learn, share, network, and ask questions.
BlogUpdate to the Site Reputation Policy
Friday, August 28, 2026 In 2024, we introduced our site reputation policy to stop a practice where third-party content is…
BlogPlatform properties roll out globally, plus a new social and video performance…
Wednesday, July 29, 2026 Earlier this month, we announced platform properties for Search Console, allowing you to track how your…
BlogSee how content from social and video platforms performs on Google Search
Tuesday, July 7, 2026 Content creators and publishers use many channels beyond their own websites to reach their audiences. As…
BlogSearch Central Deep Dive Europe 2026 : Il semblerait que nous nous…
Lundi 6 juillet 2026 Nous sommes ravis d’annoncer officiellement la prochaine étape du Search Central Live Deep Dive Europe 2026…
BlogAidez-nous à choisir la prochaine étape européenne pour le Search Central Live…
Les inscriptions sont ouvertes ! Lisez notre article de blog annonçant les inscriptions pour tenter de réserver votre place au…
BlogIntroducing Search Generative AI performance reports in Search Console
Wednesday, June 3, 2026 Note: As of August 31, 2026, we’ve rolled out these insights to all websites worldwide. Today,…
A new resource for optimizing for generative AI in Google Search
Friday, May 15, 2026 As people increasingly gravitate to generative AI experiences and find information in new ways, we’re publishing…
BlogIntroducing a new spam policy for “back button hijacking”
April 13, 2026 Today, we are expanding our spam policies to address a deceptive practice known as “back button hijacking”,…
BlogSearch Central Live is Coming to Shanghai in 2026!
Thursday, April 2, 2026 We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for…
BlogDans les coulisses de Googlebot : démystifier l'exploration, la récupération et les…
Mardi 31 mars 2026 Si vous avez écouté l’ épisode 105 du podcast Search Off the Record, vous nous avez…
BlogNew Location for the Google Crawlers’ IP Range Files
Tuesday, March 31, 2026 Just a short note this time! Currently, you find the JSON files listing Google’s IP ranges…
BlogSearch Central Live Asia Pacific 2026: Get Ready for Sydney and more!
Friday, March 20, 2026 It’s that time of the year again! Let’s talk about the Search Central Live (SCL) schedule…
BlogSearch Central Live is coming to Canada!
Wednesday, March 11, 2026 Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for…
BlogMise à jour principale Discover de Google de février 2026
Jeudi 5 février 2026 Nous avons déployé aujourd’hui la mise à jour principale Discover de février 2026. Il s’agit d’une…
BlogSearch Central Live is coming back to South America
Monday, January 26, 2026 Leia em Português Leer en español We’re excited to announce that Search Central Live is returning…
BlogSearch Central Live APAC 2025 Recap: A Note of Gratitude
Wednesday, December 31, 2025 It has been a busy second half of the year for the Search Central Live (SCL)…
BlogIntroducing weekly and monthly views in Search Console
Wednesday, December 10, 2025 Analyzing search traffic trends is a core part of SEO. While granular, daily data is essential…
Introducing social channels in Search Console
Monday, December 8, 2025 Many companies and organizations manage their digital presence using different platforms, including social media websites, in…
BlogStreamline your Search Console analysis with the new AI-powered configuration
Thursday, December 4, 2025 The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding…
BlogIntroducing the branded queries filter in Search Console
Thursday, November 20, 2025 Update on March 11, 2026: The branded queries filter is now available to all eligible sites.…
BlogAdding context to your Search Console data with custom annotations
Monday, November 17, 2025 We’re always looking for new ways to help you understand your data and make smarter decisions…
More ways to share your shipping and returns policies with Google
Wednesday, November 12, 2025 Shipping speed, cost, and return policies are critical factors for online shoppers. When customers have clear…
Search Central Live is back in Zurich!
Tuesday, November 11, 2025 We’re thrilled to announce our upcoming Search Central Live Zurich on December 9th! This is a…