Thursday, November 18, 2010
Recently we made a change to
show more results from a domain
for certain types of queries—this helped searchers get to their desired result even faster.
Today we’re expanding the feature so that, when appropriate, more queries show additional results
from a domain. As a webmaster, you’ll appreciate the fact that these results may bring targeted
visitors directly to the pages they’re interested in.
Here’s an example: in the past, the query
“moma“
(the Museum of Modern Art), might have triggered two results from the official site:
With this iteration, our search results may show:
- Up to four web results from each domain (that is, several domains may have multiple results)
- Single-line snippets for the additional results, to keep them compact
As before, we still provide links to results from a variety of domains to ensure people find a
diverse set of sources relevant to their searches. However, when our algorithms predict pages
from a particular site are likely to be most relevant, it makes sense to provide additional direct
links in our search results.
Like all the hundreds of changes we make a year, we’re trying to help users quickly reach their
desired result. Even though we’re constantly improving our algorithms, our general advice still
holds true: create compelling, search-engine friendly sites in order to attract users, buzz, and
often targeted traffic!
Comment nous l'appliquons
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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