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The anatomy of a search result

Monday, November 26, 2007

When Matt Cutts,
who heads up Google’s webspam team, dropped by our Kirkland offices a little while ago we found
ourselves with a video camera and an hour to spare. The result? We quickly put together a few
videos we hope you’ll find useful.

In our first video, Matt talks about the anatomy of a search result, and gives some useful tips
on how you can help improve how your site appears in our results pages. This talk covers
everything you’ll see in a search result, including page title, page description, and sitelinks,
and explains those other elements that can appear, such as stock quotes, cached pages links, and
more.

If you like the video format (and even if you don’t), or have ideas for subjects you’d like
covered in the future, let us know what you think in our
Webmaster Help Group.
And rest assured, we’ll be working to improve the sound quality for our next batch of vids.

Alien Road

Comment nous l'appliquons

Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.

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