Wednesday, January 17, 2018
People want to be able to find answers to their questions as fast as possible —
studies
show that people really care about the speed of a page. Although speed has been used in ranking for some time, that
signal was focused on
desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking
factor for mobile searches.
The “Speed Update”, as we’re calling it, will only affect pages that deliver the slowest
experience to users and will only affect a small percentage of queries. It applies the same
standard to all pages, regardless of the technology used to build the page. The intent of the
search query is still a very strong signal, so a slow page may still rank highly if it has great,
relevant content.
We encourage developers to think broadly about how performance
affects a user’s experience of their page and to consider a variety of
user experience
metrics. Although there is no tool that directly indicates whether a page is affected by this
new ranking factor, here are some resources that can be used to evaluate a page’s performance.
- Chrome User Experience Report,
a public dataset of key user experience metrics for popular destinations on the web, as
experienced by Chrome users under real-world conditions - Lighthouse, an automated tool and a part
of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web
pages - PageSpeed Insights, a tool that
indicates how well a page performs on the Chrome UX Report and suggests performance
optimizations
As always, if you have any questions or feedback, please visit our
webmaster forums.
Comment nous l'appliquons
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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