Tuesday, November 12, 2013
Wondering how to begin creating an organic search strategy at your company? What’s a good way to
integrate your company’s various online components, such as the website, blog, or YouTube channel?
Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock
company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.
The video covers these high-level topics (and you can skip to the exact portion of the video that
might be of interest):
- Using Webmaster Central as mock company
- Building an SEO strategy
- Understand searcher persona workflow
- Determine company and website goals
- Audit your site to best reach your audience
- Execute and make improvements
You can reference the
slides
as well.
Comment nous l'appliquons
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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