Yandex processes organisation markup alongside data submitted through the Site geography form in Yandex Webmaster, and the two should agree.
How it works
- Markup is read during indexing.
- Console-submitted data goes through review.
- Conflicts between sources delay or prevent publication.
Practical rule
One source of truth for address and contact data, reflected identically everywhere.
Alien Road
Comment nous l'appliquons
Inconsistent business data is the most common cause of weak local visibility we find. Address on the site, address in Yandex Business and address in markup must match character for character, including the abbreviation style.
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