Announcing the store widget: build shopper confidence and drive sales

Thursday, September 18, 2025

When shoppers are online, knowing which store to buy from can be a tough decision. The new
store widget powered by Google
brings valuable information directly to a merchant’s website, which can turn shopper hesitation
into sales. It addresses two fundamental challenges ecommerce retailers face: boosting visibility
and establishing legitimacy. The widget helps you attract customers and encourage them to make a
purchase. Businesses using the store widget on their websites saw up to 8% higher sales
within 90 days compared to similar businesses without it.

How to add the store widget to your website

The store widget is a dynamic, interactive element you can embed directly onto any page
of your existing website. It highlights your store’s quality to shoppers by providing visual
indicators of excellence and quality. Besides your store rating on Google, the widget can also
display other important details, like shipping and return policies, and customer reviews. The
widget is displayed on your website and stays up to date with your current
store quality ratings.
Displaying the store widget on your homepage or product pages can help build trust with
potential customers.

There are three tiers of the store widget, and the one that appears on your website depends on your eligibility:

• The Top Quality store widget shows if your business earned Top Quality store
  status, showcasing your dedication to a high-quality shopping experience:

  

• The Store rating widget appears if you have a high Google store rating but
  aren’t a top-quality merchant yet:

  

• The generic store widget is for stores who are on the path to earn these
  badges:

  

How retailers can participate

If you’re a retailer and don’t have the store widget enabled yet, learn
how to participate.

If you have any questions or concerns, please reach out to us through the
Google Merchant Center Community
or on LinkedIn.

Posted by Aparna Mohan, Product Manager – Google Shopping