Better recipes on the web: Introducing recipe rich snippets

Wednesday, April 14, 2010

Anticipating the start of the season of barbecues and potlucks, we’ve added recipes as our newest
rich snippets format. This means that for certain sites with recipe content, Google users will see
quick facts when these recipe pages show up as part of the search results.

For example, if you were searching for an easy to make
thai mango salad,
you can now see user ratings, preparation time, and a picture of the dish directly in search
result snippets.

Recipes is the fifth format we support, following the introduction of
reviews,
people,
video
and, most recently,
events.

If you have recipe content on your site, you can get started now by marking up your recipes with
microdata, RDFa, or the hRecipe microformat. To learn more, read our documentation on
how to mark
up recipe information or our general help
articles on rich snippets for a more complete overview.

Please remember that to ensure a great user experience we’re taking a gradual approach to surface
rich snippets. This means that we can’t guarantee that marking up your site will result in a rich
snippet when your page shows up on our search results. However, we encourage you to get started,
and once you’re done you can test your pages with our
rich snippets testing tool.

Written by Jun Gong, Kosuke Suzuki, and Yu Watanabe