Structured data markup that Google Search supports

Article

A news, sports, or blog article displayed in various rich result features, such as
the title of the article and larger-than-thumbnail images.

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Breadcrumb

Navigation that indicates the page’s position in the site hierarchy.

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Carousel

Rich results that display in a sequential list or gallery from a single site. This
feature must be combined with one of the following features:
Recipe,
Course list,
Restaurant,
Movie.

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Course list

A list of educational course from the same course provider. Courses can include
the course title, provider, and a short description.

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Dataset

Large data sets that appear in Google Dataset Search.

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Discussion forum

User-generated content (traditionally short-form compared to Article),
followed by a threaded or non-threaded discussion about that topic.

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Education Q&A

Education-related questions and answers that help students discover flashcards on Google Search.

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Employer aggregate rating

An evaluation of a hiring organization compiled from many users that’s displayed in
the job search experience on Google.

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Event

An interactive rich result that shows a list of organized events, such as concerts
or art festivals, that people may attend at a particular time and place.

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Image metadata

When you specify image metadata, Google Images can show more details about the image,
such as who the creator is, how people can use an image, and credit information.

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Job posting

An interactive rich result that allows job seekers to find a job. The job search
experience on Google can feature your logo, reviews, ratings, and job details.

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Local business

Business details displayed in the Google knowledge panel, including open hours,
ratings, directions, and actions to book appointments or order items.

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Math solver

Help students, teachers, and others with math problems by adding structured data to
indicate the type of math problems and step-by-step walkthroughs for specific math problems.

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Movie

The movie carousel helps users explore lists of movies on Google Search (for example,
“best movies of 2023”). You can provide details about the movies, such as the title of
each movie, director information, and images.

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Organization

Information about your organization, such as your logo, legal name of the
organization, address, contact information, and company identifiers. This information
can show up in knowledge panels and other visual elements (such as
attribution).

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Product

Information about a product, including price, availability, and review ratings.

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Profile page

A page that primarily focuses on information about a single person or organization
that is somehow affiliated with the overall website.

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Q&A

Q&A Pages are web pages that contain data in a question and answer format,
which is one question followed by its answers.

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Recipe

Recipes that display as an individual rich result or part of a host carousel.

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Review snippet

A short excerpt of a review or a rating from a review website, usually an average
of the combined rating scores from reviewers. A review snippet can be about
Book,
Recipe,
Movie,
Product,
Software App,
and Local business.

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Software app

Information about a software app, including rating information, a description of
the app, and a link to the app.

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Speakable

Allow search engines and other applications to identify news content to read aloud
on Google Assistant-enabled devices using text-to-speech (TTS).

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Subscription and paywalled content

Indicate paywalled content on your site to help Google differentiate paywalled
content from the practice of
cloaking, which violates
our spam policies.

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Vacation rental

Information about a vacation property, such as the name, description,
images, location, rating, and reviews.

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Video

Video information in search results, with the option to play the video, specify video
segments, and live-stream content.

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