Monday, October 06, 2014
“Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a
penny for every time someone asked me that question… 🙂 To answer,
today we’re releasing a short video series (30 minutes total!), sharing the same advice we’d give
to our friends and family. It’s the advice I’d give to my sister, Marnie, who owns a jewelry
store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won’t need to make a
website, but you definitely need a way for your local business to reach potential customers using
their mobile phones, tablets, or desktop computers.
A
video series
to help local business owners of all technical levels to get their business found on the web. It
focuses on the benefits of creating a
Yelp business page,
Facebook page,
Google My Business page, and so
on.
The great thing about video is that you can pause at any time and work at your own pace. Next
time you hear the question: “How do I get my business on Google?”, please share the link and let’s
get more local businesses online!
Video #1: Introduction and hot topics
(3:22)
Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor.
Follow them as we talk about the big changes in the last decade, such as making sure your business
can reach customers at work, home, or on-the-go using their mobile phones.
Video #2:
Determine your business’ value-add and online goal
(4:08)
With the example of Scott, the realtor, you’ll learn about the marketing funnel, setting an online
goal, and highlighting what makes your business special.
Video #3. Find potential customers
(7:41)
Marnie and Scott figure out their customers’ most common journeys to reach their business. We’ll
use their examples to brainstorm how you can reach customers on review sites, through search
engines, maps apps, and social and professional networking sites.
Video #4:
Basic implementation and best practices
(5:23)
The fundamentals and best practices to take your business from offline to online!
Video #5: Differentiate your business from the competition
(5:09)
With Scott’s business as a realtor, see how to demonstrate that your local business is the best
choice for customers by adding photos, videos, and getting reviews.
Video #6:
Engage customers with a holistic online identity
(4:51)
We’ll end the series by showing how Scott makes sure his online presence sends a cohesive message
to customers and answers all their common questions. 🙂
How we apply this
We archive Search Central announcements because client questions often trace back to a change that was announced years ago. Reading the original is faster than reconstructing it from second-hand summaries.
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