Tuesday, June 20, 2017
At Google I/O this year, we
announced Google for Jobs,
a new company-wide initiative focused on helping both job seekers and employers, through
collaboration with the job matching industry. One major part of this effort is launching an
improved experience for job seekers on Google Search. We’re happy to announce this new experience
is now open for all developers and site owners.
For queries with clear intent like
“head of catering jobs in nyc”
or
“entry level jobs in DC”,
we’ll show a job listings preview, and each job can expand to display comprehensive details about
the listing:
For employers or site owners with job content, this feature brings many benefits:
- Prominent place in Search results: your postings are eligible to be displayed
in the new job search feature on Google, featuring your logo, reviews, ratings, and job details. - More, motivated applicants: job seekers can filter by various criteria like
location or job title, meaning you’re more likely to get applicants who are looking exactly for
that job. - Increased chances of discovery and conversion: job seekers will have a new
avenue to interact with your postings and click through to your site.
Get your job listings on Google
Implementation involves two steps:
- Mark up your job listings with
Job Posting structured data. - Submit a sitemap (or an RSS or Atom feed) with a
<lastmod>date for each
listing.
If you have more than 100,000 job postings or more than 10,000 changes per day, you can
express interest
to use the High Change Rate feature.
If you already publish your job openings on another site like LinkedIn, Monster, DirectEmployers,
CareerBuilder, Glassdoor, and Facebook, they are eligible to appear in the feature as well.
Job search is an enriched search experience. We’ve created a
dedicated guide to help you
understand how Google ranking works for enriched search and practices for improving your presence.
Keep track of how you’re doing and fix issues
There’s a suite of tools to help you with the implementation:
- Validate your markup with the
Structured Data Testing Tool - Preview your listing in the Structured Data Testing Tool
- Keep track of your sitemap
status in Search Console - See aggregate stats and markup error examples
in Search Console
In the coming weeks, we’ll add new job listings filters in the
Search Analytics report
in Search Console, so you can track clicks and impressions for your listings.
As always, if you have questions, ask in the
forums or find us on
Twitter!
How we apply this
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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