Helpful, People-First Content
Creating Helpful, People-First Content
What Google means by content made for people, the self-assessment questions it publishes, and how to use them honestly.
- All
- Getting Started 4
- Search Essentials 3
- Discover and Other Surfaces 3
- Structured Data 3
- URL Structure and Links 3
- Site Moves and Changes 3
- Page and Content Metadata 3
- Canonicalization 3
- Sitemaps 3 Crawler Management 3 robots.txt 2 JavaScript SEO 2 Ecommerce 2 Removals 2 Generative AI in Search 2 International and Multilingual 2 Preventing Abuse 2 How Search Works 2 Title Links and Snippets 2 Images in Search 2 Search Console 2 Page Experience 2 Ranking Systems and Updates 2 Sensitive and Explicit Content 1 Debugging Traffic Drops 1 Search Operators 1 Site Identity in Results 1 Videos in Search 1 Mobile-First Indexing 1 Helpful, People-First Content 1 Monitoring and Debugging 0 Ranking and Search Appearance 0 Site-Specific Guides 0 Crawling and Indexing 0 SEO Fundamentals 0
Generative AI in Search
Google Guidance on AI-Generated Content
The position is about quality, not production method, and what that means in practice for teams using AI.
How Search Works
How Google Search Works: Crawling, Indexing, Serving
The three stages every page passes through, and what can go wrong at each one.
Search Essentials
Search Essentials: The Three Things Google Asks For
Technical requirements, spam policies and best practices, the baseline every site must meet before ranking is even a question.
Getting Started
SEO Starter Guide: The Short Version
If you do only a handful of things, do these, the shortlist Google itself puts in front of new site…
How Search Works
Crawl Budget: When It Matters and When It Does Not
Crawl rate and crawl demand, why most sites can ignore both, and what to do when yours cannot.
Getting Started
Do You Need an SEO?
When hiring makes sense, what a good consultant does, and the warning signs Google itself lists.
Generative AI in Search
Optimising for AI Features in Search
What actually changes when answers are generated rather than listed, and what does not change at all.
Search Essentials
Technical Requirements in Detail
The minimum a page must do to be eligible for Google Search, and the common ways sites accidentally fail them.
Getting Started
Maintaining a Site Over Time
The recurring work that keeps a site healthy, and the checks worth automating.
Search Essentials
Spam Policies: What Gets a Site Demoted
The behaviours Google treats as manipulation, and why some of them are easy to trip into accidentally.
Getting Started
Reading Third-Party SEO Tool Scores Correctly
Why tool metrics are estimates, and how to use them without being misled.