Page Experience
Core Web Vitals and Page Experience
Three measurements of how a page feels to use, what counts as good, and how much they actually matter.
- All
- Getting Started 4
- Search Essentials 3
- Discover and Other Surfaces 3
- Structured Data 3
- URL Structure and Links 3
- Site Moves and Changes 3
- Page and Content Metadata 3
- Canonicalization 3
- Sitemaps 3 Crawler Management 3 robots.txt 2 JavaScript SEO 2 Ecommerce 2 Removals 2 Generative AI in Search 2 International and Multilingual 2 Preventing Abuse 2 How Search Works 2 Title Links and Snippets 2 Images in Search 2 Search Console 2 Page Experience 2 Ranking Systems and Updates 2 Sensitive and Explicit Content 1 Debugging Traffic Drops 1 Search Operators 1 Site Identity in Results 1 Videos in Search 1 Mobile-First Indexing 1 Helpful, People-First Content 1 Monitoring and Debugging 0 Ranking and Search Appearance 0 Site-Specific Guides 0 Crawling and Indexing 0 SEO Fundamentals 0
Images in Search
Getting Images Found in Google
Placement, filenames, alt text and the technical details that decide whether images are indexed.
Discover and Other Surfaces
Google Discover
A feed rather than a search surface, different rules, different content, different volatility.
Ranking Systems and Updates
Google Ranking Systems
The named systems that order results, and what each responds to.
Structured Data
Introduction to Structured Data
Machine-readable markup that lets Google understand what a page is about, and sometimes show it differently.
Site Identity in Results
Site Names, Favicons and Sitelinks
The small elements that make a result recognisable, and the markup behind them.
Title Links and Snippets
Title Links: Where Google Gets Your Headline
Google generates the clickable headline from several sources. Here is how to make yours the one it picks.
Videos in Search
Videos in Google Search
Getting videos indexed, key moments, and the markup video results depend on.
Ranking Systems and Updates
Core Updates and How to Respond
What a core update is, why "fixing" it usually fails, and what actually helps.
Images in Search
Image Metadata, Licensing and Attribution
IPTC metadata, licensable image results and keeping credit attached to your work.
Page Experience
Interstitials and Pop-ups
Which overlays cause problems and which are expected.
Title Links and Snippets
Snippets and Featured Snippets
The description under the headline, how it is chosen, and the controls you have over it.
Structured Data
Structured Data Guidelines
The technical, quality and content rules that keep a site eligible for rich results.
Discover and Other Surfaces
Translated Results and Local Features
Two surfaces that reach audiences your pages were not explicitly written for.
Structured Data
Choosing the Right Structured Data Type
The types that matter for most businesses, and what each one requires.
Discover and Other Surfaces
Web Stories
A full-screen tappable format with its own requirements and its own policy set.