Mark up software application information in the body of a web page to better display your app
details in Google Search results.

How to add structured data
Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.
Here’s an overview of how to build, test, and release structured data.
- Add the required properties. Based on the
format you’re using, learn where to insert structured data on the page. - Follow the guidelines.
- Validate your code using the
Rich Results Test
and fix any critical errors. Consider also fixing any non-critical issues that may be flagged
in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results). - Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
accessible to Google and not blocked by a robots.txt file, thenoindextag, or
login requirements. If the page looks okay, you can
ask Google to recrawl your URLs. - To keep Google informed of future changes, we recommend that you
submit a sitemap. You can automate this with the
Search Console Sitemap API.
Examples
Here’s an example of a software app in JSON-LD:
How we apply this
Software application markup helps SaaS and app clients show ratings and pricing. We keep the pricing field current, since stale prices in results damage trust more than the enhancement gains.
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