Feature guidesStructured data markup that Google Search supports
Explore the structured data-powered features that can appear in Google Search, including examples of how they appear in search results.…
Feature guides
Feature guidesArticle (Article, NewsArticle, BlogPosting) structured data
Learn how adding article schema markup to your news articles and blogs can enhance their appearance in Google Search results.
Book actions (Book) structured data
Explore this guide to learn how to use book schema to provide a feed to Google and to use ReadAction…
Feature guidesBreadcrumb (BreadcrumbList) structured data
Discover how adding breadcrumb markup to your web pages can help users understand and explore your website more effectively.
Feature guidesCarousel (ItemList) structured data
A Google carousel is a row of interactive visual search results. Explore this guide to learn about carousels in Google…
Feature guidesCourse list (Course) structured data
Mark up your course lists with structured data so students can find you on Google Search. Explore this article for…
Feature guidesDataset (Dataset, DataCatalog, DataDownload) structured data
Learn how to add schema.org dataset structured data. Implementing this can help Google recognize the dataset creator, distribution format, and…
Feature guidesDiscussion forum (DiscussionForumPosting) structured data
You can use discussion forum structured data to help Google understand your community forum content.
Feature guidesEducation Q&A (Quiz, Question, and Answer) structured data
Learn how you can use Quiz structured data to help students find your flashcard pages on Google.
Feature guidesEmployer aggregate rating (EmployerAggregateRating) structured data
Use employer rating structured data to be eligible for the employer rating feature in Google's job search experience and learn…
Fact check (ClaimReview) structured data
Discover how you can use ClaimReview structured data to enable a summarized fact check to display in Google Search results.
Feature guidesEvent (Event) structured data
Make it easier for people to discover and attend your events by adding schema markup to your event pages.
Feature guidesImage metadata in Google Images
When you specify image metadata, Google Images can show more details about the image, such as who the creator is,…
Feature guidesJob posting (JobPosting) structured data for Job Search
Improve the job seeking experience on Google by reviewing how you can markup your job posting web pages with structured…
Feature guidesLocal business (LocalBusiness) structured data
Local business structured data can help pages appear in a unique Google Search result. Learn more about local business schema…
Feature guidesMath solver (MathSolver) structured data
Learn how to add math solver structured data to ensure users are connecting with learning resources that are relevant in…
Feature guidesMovie carousel (Movie) structured data
Mark up your movie lists with structured data so users can explore movies on Google Search in new ways. Learn…
Organization (Organization) structured data
You can use Organization markup to let Google know administrative details about your organization, for example, address, contact information, and…
ShoppingIntroduction to Product structured data
Get an overview of how adding product structured data to your web pages can attract potential buyers while they are…
Product snippet (Product, Review, Offer) structured data
Learn how to add product snippet structured data to attract potential buyers while they are searching for products on Google.
ShoppingMerchant listing (Product, Offer) structured data
Discover how you can add merchant listing structured data to attract potential buyers while they are searching for items to…
Product variant structured data (ProductGroup, Product)
Learn how to mark up product variants that come in various sizes, colors, materials, or patterns.
Loyalty program (MemberProgram) structured data
Learn how to mark up loyalty programs (also known as
ShoppingMerchant return policy (MerchantReturnPolicy) structured data
Learn how to mark up return policies for products sold online or in stores.
ShoppingMerchant shipping policy (ShippingService) structured data
Learn how to mark up shipping policies for products sold online or in stores.
Feature guidesProfile page (ProfilePage) structured data
You can use profile page structured data to help provide information about the people and organizations on your website.
Feature guidesQ&A (QAPage) structured data
Q&A pages contain data in a question and answer format. Follow these guidelines to learn how use Q&A schema markup…
Feature guidesRecipe (Recipe, HowTo, ItemList) structured data
You can help users find your recipe by telling Google about your recipe reviews, cook time, and nutrition information with…
Review snippet (Review, AggregateRating) structured data
A review snippet is a short excerpt of a review or rating. Explore this guide to learn about Google review…
Feature guidesSoftware app (SoftwareApplication) structured data
Learn how to add software application schema to a web page so you can better display your app details in…
Speakable (Article, WebPage) structured data (BETA)
Speakable schema markup can be used to identify content that is best suited for audio playback. Learn about SEO for…
Feature guidesStructured data for subscription and paywalled content (CreativeWork)
Structured data can help subscription and paywalled content to be indexed by Google. Learn SEO best practices for paywalled content…
Feature guidesVacation rental (VacationRental) structured data
Vacation listing structured data can help people find your vacation listings on Search. Learn about how to add markup and…
Feature guidesVideo (VideoObject, Clip, BroadcastEvent) structured data
When you add video structured data, you can make it easier for Google to find your video and influence information…