Feature guides

Software app (SoftwareApplication) structured data

Mark up software application information in the body of a web page to better display your app
details in Google Search results.

Software application rich result in Google Search results

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page
content. If you’re new to structured data, you can learn more about
how structured data works.

Here’s an overview of how to build, test, and release structured data.

  1. Add the required properties. Based on the
    format you’re using, learn where to insert structured data on the page.
  2. Follow the guidelines.
  3. Validate your code using the
    Rich Results Test
    and fix any critical errors. Consider also fixing any non-critical issues that may be flagged
    in the tool, as they can help improve the quality of your structured data (however, this isn’t necessary to be eligible for rich results).
  4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is
    accessible to Google and not blocked by a robots.txt file, the noindex tag, or
    login requirements. If the page looks okay, you can
    ask Google to recrawl your URLs.
  5. To keep Google informed of future changes, we recommend that you
    submit a sitemap. You can automate this with the
    Search Console Sitemap API.

Examples

JSON-LD

Here’s an example of a software app in JSON-LD:

Alien Road

So setzen wir das um

Software application markup helps SaaS and app clients show ratings and pricing. We keep the pricing field current, since stale prices in results damage trust more than the enhancement gains.

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