Bulutklinik.com – SEO Strategy and Roadmap (2022)
In 2022, we developed the SEO strategy and growth roadmap for Bulutklinik.com. The platform is positioned as a healthcare technology product that brings together thousands of doctors and patients, offering services in areas such as online doctor consultations, remote healthcare, appointment management, and digital health records.
Strategy Formulation
When creating our SEO roadmap, we considered both patient-focused searches on the B2C side and doctor/clinic-focused software searches on the B2B side. We planned separate landing structures and content clusters around high-profile keywords such as “online doctor,” “online psychologist,” “remote healthcare,” “patient tracking program,” and “clinic software.” Through this structure, we aimed to create a clearer search engine architecture under a single domain that appeals to both patients and doctors/clinics.
Road map
The roadmap addressed technical SEO, content strategy, and conversion optimization together. On the technical side, areas such as indexability, page speed, mobile experience, internal linking, and structured data usage were prioritized; on the content side, specialist doctor pages, service-based landing pages, patient guides, and product descriptions for doctors were planned. With this strategy, we have created a structure that will generate a 120-150% growth in organic traffic and up to an 80% increase in visibility for targeted health and clinical software-focused keywords.
Conclusion
Thanks to this strategic approach, we planned a two-way SEO infrastructure for Bulutklinik.com that is not just a health platform, but one that attracts both patients and doctors from organic search and can simultaneously grow its products and services. The roadmap we created provided a strategic foundation that will enable the platform to become more visible, more scalable, and to establish a stronger growth base within the digital health ecosystem.
