FenerbahceFloryaBasket.com β Basketball School Infrastructure on WordPress
In 2017, I built the FenerbahceFloryaBasket.com website from scratch using the WordPress platform. The goal was to create a structure that reflected the corporate identity of the basketball school, increased new student enrollments, and operated in a performance-oriented manner. In this context, I managed end-to-end SEO, SEM, and website optimization.
SEO, SEM, and Website Optimization
I designed the site architecture around training groups, age categories, coaching staff, and the online application process. I created a structure that allows search engines to crawl the site more effectively, using Google and Yandex-compatible title structures, meta descriptions, URL hierarchy, and content organization.
Based on keyword analysis, I developed a strategy focusing on local and niche terms such as “basketball school,” “FenerbahΓ§e basketball youth academy,” and “Florya basketball course.” With these efforts, I optimized the site aiming for approximately an 85% increase in organic traffic and approximately a 70% improvement in visibility for local basketball-focused searches.
Google Ads Strategy
I designed seasonal Google Ads campaigns that were responsive to registration periods. I created a structure that ensured the budget went to the audience with real registration potential by targeting by location, device, and time.
I focused on increasing conversions like form submissions and phone calls while reducing cost per click through negative keyword lists, ad text A/B testing, and landing page optimizations. As a result, I structured the campaigns with the goal of achieving approximately a 95% increase in potential student applications and an average 35-40% decrease in cost per click.
Conclusion
As a result of these efforts, FenerbahceFloryaBasket.com has transformed from a mere informational page into a fully performance-oriented basketball academy infrastructure, designed with a target of approximately 85% organic growth and up to 95% increase in potential registrations from Google Ads. The club has achieved a sustainable and scalable online presence, extending its competitive identity from the court to the digital world.
