Kochukuk.com.tr – Vebsite and SEO Work (2022)

In 2022, we designed a professional website and SEO-focused infrastructure suitable for a law firm for Kochukuk.com.tr. Our goal was to create a digital platform that would highlight Koç Law’s focus areas, such as criminal justice/sentence calculation, and its consulting services in search engines, building trust and generating leads.

Website Structure and Content

We structured the site architecture around a tool for calculating sentence/imprisonment, areas of expertise, lawyer/profile pages, and contact sections. For the sentence calculation tool, which is the most needed function for users, we aimed to increase both UX and time spent on the site by designing a simple and understandable workflow. Similar to the corporate WordPress structure recommended for law firms, we preferred clean typography, a simple color palette, and mobile-friendly page layouts.

SEO Strategy

On the SEO side, our focus was on the brand + service combinations that included “sentence execution calculation,” “imprisonment calculation,” “Koç Law,” and the firm’s name. By optimizing the titles and meta descriptions according to this search intent, we aimed to attract both users seeking information and potential clients seeking legal advice to the site. On the technical side, by optimizing page speed, mobile compatibility, the correct heading structure, and the semantic organization of legal content, we created a structure that has the potential to generate approximately 80-100% growth in organic traffic and a 70% improvement in visibility for targeted keywords.

Conclusion

Through these efforts, Kochukuk.com.tr has transformed from a mere information site into a performance-oriented law firm platform that attracts traffic through sentence calculation and converts that traffic into legal consultation requests. Thanks to our SEO and content strategy, we aim to achieve a 60-80% increase in qualified applications coming from organic channels, making Koç Law more visible, trustworthy, and one of the first choices that comes to mind in its areas of expertise in the digital world.