60-Second Version
In 2022, Alien Road partnered with Koç Law Firm (Koç Hukuk) to redesign their digital presence at kochukuk.com.tr. Operating from Istanbul, the firm needed a professional digital platform that would highlight its core practice areas, such as criminal justice and sentence calculation, while building trust and generating high-intent consultation leads. Alien Road delivered an end-to-end solution encompassing website design, SEO infrastructure, targeted advertising, and digital marketing management. The project transformed the firm’s web presence from a basic informational page into a performance-oriented legal platform.
The Numbers That Matter
The collaboration yielded measurable improvements across traffic acquisition, user engagement, and conversion efficiency. Organic visibility expanded significantly across competitive legal search queries in Turkey.
The Challenge
Koç Law Firm required a digital platform capable of effectively communicating complex legal services to potential clients searching for specialized counsel in Istanbul and across Turkey. Users seeking legal assistance often navigate search engines with urgent queries regarding criminal law, sentence calculations, and imprisonment terms. The challenge was to bridge the gap between high-intent informational searches and direct legal consultation requests.
Prior to Alien Road’s intervention, the firm’s online assets lacked the technical SEO foundation, structured user experience, and conversion-optimized architecture required to capture this high-value traffic. The digital presence needed to reflect the professional standing of the firm while remaining accessible, mobile-friendly, and fully optimized for search engine algorithms.
Five Goals
- Redesign the corporate website on a secure WordPress architecture tailored for legal practices.
- Implement technical and on-page SEO to capture high-volume search terms related to criminal law.
- Develop an interactive sentence and imprisonment calculation tool to attract high-intent users.
- Deploy targeted Google Ads campaigns to capture immediate consultation demand in Istanbul.
- Establish an authoritative digital brand identity that fosters trust and drives client conversion.
A Three-Layer Strategy
Infrastructure
Alien Road established a robust technical foundation utilizing a corporate WordPress structure recommended for law firms. We prioritized clean typography, a simple and professional color palette, and fully mobile-friendly page layouts. The site architecture was meticulously structured around a specialized sentence and imprisonment calculation tool, core areas of expertise, detailed lawyer and profile pages, and easily accessible contact sections.
Demand
To capture active market demand, we focused our SEO strategy on brand and service combinations. These included terms such as sentence execution calculation, imprisonment calculation, Koç Law, and related professional identifiers. By aligning page titles and meta descriptions with precise search intent, we successfully attracted both users seeking legal information and potential clients actively searching for representation.
Trust
Building credibility in the legal sector requires clear, authoritative communication. We organized legal content semantically, ensuring that articles, practice areas, and attorney profiles met high professional standards. The integration of a transparent, simple, and understandable workflow within the calculation tool directly improved user experience, increased time spent on the site, and fostered immediate trust.
A Four-Phase Timeline
- Phase 1: Research, competitor analysis, and technical architecture planning for kochukuk.com.tr.
- Phase 2: Website design execution, mobile optimization, and interactive calculation tool development.
- Phase 3: SEO content structuring, keyword optimization, and launch of targeted Google Ads campaigns.
- Phase 4: Performance monitoring, conversion rate optimization, and ongoing digital marketing management.
The Turning Point
The critical turning point in the project occurred during the deployment and indexing of the interactive sentence calculation tool. Because calculating imprisonment terms and sentence execution represents a high-volume need for users navigating legal complexities, this feature acted as a powerful acquisition magnet. When search engines indexed the semantically structured legal content alongside the newly optimized calculation workflow, organic visibility surged, driving targeted traffic directly into the firm’s conversion funnels.
Advertising
Alien Road deployed targeted Google Ads campaigns focused on high-intent transactional search queries in Istanbul and surrounding regions. We structured ad groups around specific criminal law and legal consultation services, utilizing exact and phrase match keywords to control ad spend. Negative keyword lists were continuously refined to eliminate irrelevant clicks. Ad copy highlighted the firm’s expertise, immediate availability, and professional credentials, directing users to dedicated landing pages with integrated WhatsApp and phone consultation options.
SEO
Our SEO strategy focused on technical optimization, semantic content expansion, and authority building. We resolved crawl errors, improved page speed metrics, and implemented schema markup for legal services and organization profiles. Content was systematically updated to address complex legal concepts in clear language, targeting terms like sentence execution calculation and imprisonment calculation. This comprehensive optimization resulted in higher keyword rankings across Search Console and a steady increase in organic visibility.
Website design
The website redesign transformed kochukuk.com.tr into a modern, conversion-focused legal portal. We utilized a clean, professional aesthetic aligned with the expectations of corporate and individual legal clients. The layout emphasized readability, mobile responsiveness, and intuitive navigation. Crucially, we integrated the interactive sentence calculation tool seamlessly into the user journey, ensuring visitors could easily transition from calculating potential terms to requesting a formal consultation through streamlined forms.
Digital marketing management
Alien Road provided comprehensive digital marketing management to oversee all online channels cohesively. We established advanced tracking through GA4 to monitor user behavior, traffic sources, and conversion paths. Regular performance reviews allowed our team to reallocate budgets dynamically between paid advertising and organic search initiatives. By maintaining consistent communication with Koç Law Firm stakeholders, we aligned digital campaigns with the firm’s operational capacities and strategic goals.
Why It Worked
The success of the engagement stemmed from the alignment between technical execution and sector-specific strategy. By addressing the actual informational needs of legal searchers through the calculation tool, Koç Law Firm captured high-intent traffic that competitors missed. Coupled with a fast, mobile-friendly website and disciplined Google Ads management, the digital transformation converted anonymous visitors into qualified consultation leads effectively.
Frequently Asked Questions
How long did it take to see measurable SEO results for Koç Law Firm?
Initial improvements in crawl efficiency and keyword indexing appeared within the first two months following the site launch. Significant organic traffic growth and top-tier rankings for target legal terms materialized between months four and six as search engines fully indexed the new semantic content and interactive calculation tool.
What role did the sentence calculation tool play in lead generation?
The sentence calculation tool served as the primary acquisition magnet for the website. It addressed an urgent, high-volume user need, driving high-intent visitors to the platform. Once users completed a calculation, clear calls-to-action guided them to schedule a formal consultation with the firm’s attorneys.
How were Google Ads managed to prevent wasted ad spend?
Alien Road implemented strict match-type controls, localized geo-targeting for Istanbul and major Turkish cities, and comprehensive negative keyword lists. Continuous monitoring in Google Ads ensured that budgets were directed exclusively toward high-intent legal consultation search queries.
What platform was used for the website redesign?
The website was rebuilt on a robust, secure corporate WordPress architecture. This platform provided the necessary flexibility for custom legal calculation tools, fast mobile loading times, and clean URL structures essential for ongoing SEO performance.
