Maremosso.com.tr – 2020 SEO, SEM and Performance-Oriented Growth

In 2020, I managed the end-to-end SEO, SEM, and website optimization processes for Maremosso.com.tr. The goal was to increase the brand’s search engine visibility, grow qualified traffic, and establish a more efficient sales/lead structure on the Google Ads side.

SEO and Website Optimization

First, I conducted a detailed keyword analysis to identify brand, category, and product-focused terms. Based on this, I restructured the site architecture, category hierarchy, URL structure, title and meta descriptions, and content structure. I designed
the site to achieve approximately a 120% increase in organic traffic and an average 80% improvement in visibility for targeted keywords, along with Google and Yandex-compliant technical SEO improvements (site speed, mobile compatibility, internal linking, image optimization, etc.).

Google Ads Strategy

For Maremosso, I designed search-focused, brand and category-based Google Ads campaigns. Using keyword match types, negative keyword lists, and device and location targeting, I reduced wasted clicks and focused on users with high purchase and bid request potential.
Through ad text testing and landing page optimizations, I aimed for an average 35-40% reduction in cost per click while building a performance strategy that would achieve approximately a 60% increase in conversion rates.

Conclusion

As a result of these efforts, Maremosso.com.tr has transformed into a structure that aims for approximately 120% organic traffic growth and up to 60% conversion rate increase in sales and leads from Google Ads campaigns, achieving balanced growth in both SEO and SEM. While strengthening its position in the sector, the brand has gained a sustainable performance infrastructure that can manage traffic from digital channels more profitably and measurably.