YesilkoyYildizlari.com – SEO & Google Ads for Sports Club
In 2017, I conducted SEO, SEM, and website optimization work for the official website of Yeşilköy Yıldızları Sports Club, yesilkoyyildizlari.com. The goal was to increase the club’s digital visibility, attract new athletes and parents, and create a sustainable lead generation through Google Ads.
SEO and Website Optimization
I restructured the site around local searches focused on sports clubs and basketball keywords. Keyword analysis resulted in a strategy focusing on the club’s location plus combinations like “sports club,” “basketball school,” and “youth academy.” Technical SEO improvements, title structures, meta descriptions, and local SEO adjustments were implemented to target approximately an 80% increase in organic traffic and approximately a 60% improvement in session duration on relevant pages.
Google Ads Strategy
I developed a flexible advertising strategy for Google Ads campaigns tailored to the club’s target audience, adapting to seasonal and periodic registration cycles. Keyword match types, negative keywords, and location targeting were optimized to reduce unnecessary clicks and make budget use more efficient. This resulted in a campaign structure designed with a performance goal of achieving approximately a 90% increase in potential registrations and an average 35-40% reduction in cost per click.
