Baidu applies stricter rules to medical and health content, following well-publicised failures in that category.
What is required
- Qualification and licensing where the content offers medical guidance.
- Institutional credibility rather than anonymous authorship.
- Restrictions on advertising and promotional framing.
Consequence of getting it wrong
Removal from the category, not a ranking adjustment. Health content is enforced closer to a regulatory standard than a quality guideline.
Alien Road
Как мы это применяем
For health clients entering China we treat this as a compliance question first and an SEO question second. The qualification requirements are not something content strategy can work around.
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