Friday, April 02, 2010
We try to communicate with webmasters in lots of different places. For example, when we send
representatives to conferences we’re happy to participate in public site clinics where we share
best practices on how to improve the crawlability and site architecture of websites suggested by
the audience.
However, we also want to help users who can’t or don’t want to attend search conferences. To reach
more people, we started doing virtual site clinics in languages other than English. These site
clinics help site owners make websites in such a way that they are more easily crawled, indexed,
and returned by search engine crawlers, which in turn helps webmasters gain more visibility on
the web.
We did a series of virtual site clinics in Spanish last year which
spanned 5 blog posts.
The clinics covered real problems on real sites, and we posted the results on the Spanish
Webmaster Central blog. If you read Spanish, I recommend you go read the different posts covering
everything from issues with framed sites, to more technical domain setup.
In some countries we don’t have dedicated webmaster-focused blogs, but we still want to help
webmasters in those countries. That means that you might occasionally see site clinic or
webmaster-related posts on AdWords blogs such as the forthcoming ones on the Nordic AdWords blogs
(which cover
Danish,
Finnish,
Norwegian
and
Swedish). Recently when we
posted some advice for webmasters on one of our AdWords blogs, we received questions about the
relationship between Google’s search and advertising programs. We wanted to again reassure our
users that the ranking of Google’s organic search results is entirely separate from our
advertising programs. Furthermore, we do not give any preference to AdWords customers in our site
clinics – everybody is welcome to participate. We’re simply posting this on local “AdWords” blogs
because it’s the best way for us to reach webmasters in those communities and languages.
Как мы это применяем
Google announcements age. We keep this post here for the record, and we note for clients whether the behaviour it describes still applies today or has since been superseded.
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