AMP your content – A Preview of AMP’ed results in Search

Tuesday, August 02, 2016

It’s 2016 and it’s hard to believe that browsing the web on a mobile phone can still feel so slow
with users abandoning sites that just don’t load quickly. To us—and many in the
industry—it was clear that something needed to change. That was why
we started working
with the
Accelerated Mobile Pages Project, an
open source initiative to improve the mobile web experience for everyone.

Less than
six months ago,
we started sending people to AMP pages in the “Top stories” section of the Google Search Results
page on mobile phones. Since then, we’ve seen incredible global adoption of AMP that has gone
beyond the news industry to include e-commerce, entertainment, travel, recipe sites and so on.
To date we have more than 150 million AMP docs in our index, with over 4 million new ones being
added every week. As a result, today we’re sharing an
early preview of our expanded AMP support
across the entire search results page—not just the “Top stories” section.

To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond
publishers, we wanted to make it easier for people to access this faster experience. The preview
shows an experience where web results that have AMP versions are labeled with
.
When you tap on these results, you will be directed to the corresponding AMP page within the AMP
viewer.

Try it out for yourself on your mobile device by navigating to
g.co/ampdemo. Once you’re in the demo, search
for something like “french toast recipe” or music lyrics by your favorite artist to experience how
AMP can provide a speedier reading experience on the mobile web.
The “Who” page on AMPProject.org has a
flavor of some of the sites already creating AMP content.

We’re starting with a preview to get feedback from users, developers and sites so that we can
create a better Search experience when we make this feature more broadly available later this
year. In addition, we want to give everyone who might be interested in “AMPing up” their content
enough time to learn
how to implement AMP and to see how their
content appears in the demo. And beyond developing AMP pages, we invite everyone to
get involved and
contribute to the AMP Project.

We can’t wait to hear from you as we work together to speed up the web. And as always, if you have
any questions, please visit our
webmaster forums.

Posted by Nick Zukoski, Software Engineer