Search Operators

Search Operators for Diagnosis

Search operators are a fast way to check what Google holds, provided you understand their limits.

Useful operators

  • site:example.com, pages indexed for a domain.
  • site:example.com/blog/, narrow to a section.
  • site:example.com "exact phrase", find duplicated text across your own site.
  • -site:example.com, exclude your own domain when checking for scraped copies.
  • filetype:pdf site:example.com, find indexed documents.
  • cache:, retired; use URL Inspection instead.

Important caveat

The result count for site: is an estimate and often wildly inaccurate. Use it to spot the presence or absence of pages, never as an index-size metric. Search Console gives the real number.

Alien Road recommends: use site: with an exact phrase to find internal duplication before you buy a tool for it. Searching a boilerplate sentence across your own domain surfaces template duplication in seconds, and it is often the fastest first look at a thin-content problem.

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