Understanding your Opportunities with AdSense

Monday, January 24, 2011

As you’re working to increase your traffic with
Webmaster Tools,
did you know that you’re also able to monetize this traffic with
Google AdSense?

Google AdSense is a program that enables webmasters like you to display relevant ads on your
websites and earn revenue. It gives you access to Google’s vast network of advertisers. After a
quick and easy set up, AdSense is designed to help you start showing ads on your site that fit in
with your audience, while allowing you to earn money from the unique content you’ve created.

A key factor in understanding the opportunities you have with AdSense is understanding the traffic
you have coming to your site. Webmaster Tools and other Google tools, such as
Google Analytics, provide you
with the insight to identify who your visitors are and where they’re coming from. You’re working
to bring more people to your site and optimize your most successful pages to boost overall
traffic. You can use this information with Google AdSense to display ads that are targeted to your
traffic and better suited to match the content on your most successful pages. For example, you can
use Webmaster Tools to identify how often your pages appear within Google search results. Knowing
these to potentially be your most visible pages, you can use AdSense to display optimized ads on
these pages.

Take a look below to see what different AdSense ads can look like.

Text Ad – Medium Rectangle (300×250)	Video Ad – Medium Rectangle (300×250)

Why use Google AdSense?

• Earn revenue from relevant and engaging advertising that enhances the user
  experience of your site.
• You’re in control, protecting your brand by customizing the size, location, and
  type of ads that appear.
• Gain insight with the powerful integration of Google Analytics and AdSense,
  helping you easily identify trends and factors that influence the earning potential of your
  website.
• Simple and easy to set up. Just add a few lines of code to your site and you’re
  ready to start showing ads.
• No risk. No obligation. There’s no minimum term of commitment.

Google AdSense automatically delivers ads that are targeted to your content and audience. AdSense
also allows you to create
Custom Channels
that help advertisers target certain pages of your website, or even specific sections of these
pages. As a Webmaster Tools user you have an advantage in understanding which Google search
results guide traffic to your pages. You can use this information to provide more accurate
descriptions of your custom channels for advertisers, allowing you to show even more relevant ads
to your users. In turn, you can earn more revenue by displaying these more relevant and high
quality ads.

Sign up and monetize your website with
Google AdSense.

You can also learn more about Google AdSense in the
AdSense Help Forum.

Posted by Nathan DeOms, Google AdSense Publisher Engagement Team