Webmaster Forums Top AMP Questions

Friday, September 30, 2016

It has been busy here at Google Webmaster Central over the last few weeks, covering a lot of
details about Accelerated Mobile Pages that we
hope you have found useful. The topics have included:

• What is AMP?
• How to get started with Accelerated Mobile Pages
• How can Google Search Console help you AMPlify your site
• How to best evaluate issues with your Accelerated Mobile Pages
• Top 8 things to consider when you AMPlify a site
• How to set up Analytics on your AMP page
• How to set up Ads on your AMP page

We’ve also been seeing a few AMP questions coming to the Webmaster forums about getting started
using AMP on Google Search. To help, we’ve compiled some of the most common questions we’ve seen:

Q: I’m considering creating AMP pages for my website. What is the benefit? What types of sites and
pages is AMP for?

Users love content that loads fast and without any fuss – using the AMP format may make it more
compelling for people to consume and engage with your content on mobile devices. Research has
shown that 40% of users abandon a site that
takes more than three seconds to load.
The Washington Post observed an 88% decrease
in article loading time and a 23% increase in returning users from mobile search from adopting
AMP.

The AMP format is great for all types of static web content such as news, recipes, movie listings,
product pages, reviews, videos, blogs and more.

Q: We are getting errors logged in Search Console for AMP pages; however, we already fixed these
issues. Why are we still seeing errors?

The short answer is that changes to your AMP pages take about a week to be updated in Search
Console. For a more in-depth answer on why, Google’s Webmaster Trends Analyst John Mueller shared
a detailed post on Search Console latency
challenges.

Q: Our AMP pages are not showing up on Google Search. What should we do?

Only valid AMP pages will be eligible to show on Google Search. Check the validity of your AMP
pages by using the AMP HTML Web Validator, the
Chrome или
Opera Extension or through a more automated
process such as a cron job to make sure all new content is valid.

While it’s good practise overall to include
schema.org structured data in your AMP pages
(we recommend JSON-LD), it’s especially important for news publishers. News content that includes
valid markup properties are eligible to be
shown within the Top Stories section in Google Search results. To test your structured data, try
using the structured data testing tool.

If you have more questions that are not answered here, share your feedback in the comments below
or on our Google Webmasters Google+ page. Or
as usual, you can post in our
Webmasters Help Forum.

Posted by Tomo Taylor, AMP Community Manager