How can I add a site to search?

Pages appear in search after Yandex robots visit them. The question of how to get a site into search reduces to two steps: make the pages visible to the robot, and tell it when they change.

The three discovery channels

• The sitemap. Automated. Covers every URL on the site; processed on the robot’s next crawl.
• Crawling via the Yandex Metrica tag. Automated. Install the tag, link it to the site in the console, and the robot learns about the pages visitors actually reach — including those no link points to.
• Reindexing. Manual. Signals specific URLs to be visited first, for new or important pages.

They are complementary, not alternatives. The sitemap describes the site as its owner understands it; the Metrica tag describes it as visitors experience it; reindexing handles the specific page that matters today. A site relying on one channel is discoverable only to the degree that channel is accurate.

What none of them guarantee

Discovery is not inclusion. A page can be crawled and still excluded — as a duplicate, as low-value or low-demand, or because a directive forbids it. Submission tools shorten the wait; they do not change the verdict.

The prerequisites

All three channels assume the pages are actually reachable: a plain <a href> path from somewhere, a 200 OK response, no blocking directive, and content present in the HTML the robot receives. A submission tool pointed at a page the robot cannot use produces a “request processed” status and nothing else.

The practical setup

For a new site: sitemap first, Metrica tag linked and crawling enabled after reviewing the sample pages, and reindexing kept for genuinely important changes rather than routine publishing. Then confirm through the discovery-source column in Searchable pages which channel is actually doing the work — the answer is often not the one that was configured most carefully.