Partner programsWhat data can be sent?
The index of what Yandex will accept from a site beyond ordinary page content, and how each type reaches it.…
Partner programs
Addresses and organizationsCompany information
Organisation details reach two surfaces: the tooltip and organisation page in Yandex Maps, and a rich answer in search results…
Addresses and organizationsSpecial snippets for organization sites
Some categories of business get an enhanced snippet showing detailed service information rather than just an address — but only…
What data can be sent?Questions and Answers program
The conditions for the questions-and-answers partner programme, which puts a question and its best answer into mobile search results as…
What data can be sent?Software product
Sites publishing computer programs, applications and games can earn snippets showing the description, category, price, size, download count and operating…
What data can be sent?Student papers
Academic paper repositories can earn snippets showing the category, work type — summary, term paper, master’s thesis, report — publication…
What data can be sent?Movies
What a film site actually gets from markup: a snippet that can carry genre, original language, a short description, a…
Schema.org
Schema.org — это общий словарь, анонсированный Google, Bing и Yahoo летом 2011 года и поддерживаемый Yandex. Он описывает сущности и…
Schema.orgQuestions about semantic markups
Yandex’s answers to the recurring markup questions are unusually blunt, and two of them save a great deal of wasted…
Schema.orgIntroduction to Schema.org
An HTML tag says how something should look, not what it means. <h1>Avatar</h1> could be a film or a profile…
Supported schemas from SchemaorgAddresses and organizations
Organisation and address markup feeds Yandex Business as well as Search, which is why it behaves differently from other structured…
Supported schemas from SchemaorgQuestions and answers (mobile)
QAPage markup lets Yandex display a question and its answers as a structured block in mobile search results, selecting what…
Software
Software markup produces structured snippets for application pages. Four types are supported: SoftwareApplication, MobileApplication, WebApplication and VideoGame. The rule that…
Supported schemas from SchemaorgСтуденческие работы
Yandex поддерживает разметку для студенческих академических работ — эссе, диссертаций и аналогичных материалов — через схему CreativeWork, что позволяет создавать…
Recipes
Recipe markup is a Yandex partner programme: data is displayed only after Yandex’s quality control service has checked it. Valid…
Supported schemas from SchemaorgProduct information
Product markup is what produces a price-bearing snippet in Yandex results. It needs two schemas working together: Product plus either…
Supported schemas from SchemaorgStrict microdata—Products
The product-page counterpart to strict catalogue markup. Marking a page with the Product schema, its offers property carrying an Offer…
Supported schemas from SchemaorgStrict microdata—Catalogs
“Strict microdata” is Yandex’s term for markup that takes priority over other data sources when the robot crawls the page.…
Supported schemas from SchemaorgMovies
Film markup uses schema.org/Movie and feeds Yandex’s film snippets. Every field is recommended rather than required, but one has a…
Semantic page markupMicroformats
Microformats are the older semantic markup approach for (X)HTML: meaning is added through class attributes on existing elements rather than…
MicroformatshCard microformat
hCard is an open microformat for publishing contact information in structured form. Its premise is economical: you mark up data…
hCard microformatDescription of the elements processed by Yandex
Yandex accepts an organisation card into Yandex Business only when it strictly conforms to hCard: the root element must carry…
hCard microformatMarkup processing rules
These are the rules that decide whether markup is read the way you intended — and they are where most…
hCard microformatFAQ about hCard
The questions that decide whether hCard is worth implementing, answered by Yandex directly. How and when does the data appear?…
MicroformatsThe hRecipe microformat
hRecipe is an (X)HTML markup standard for recipes, developed by an international initiative and read by Yandex. Semantic elements —…
The hRecipe microformatElements description
The full property set Yandex reads from an hRecipe page, including several extensions that are not part of the open…
MicroformatsQuestions and answers
The recurring questions about microformats have short answers, and the shortest ones are the most useful. Which microformats does Yandex…