Yandex describes ranking as a function of several site indicators rather than a single score, and the list is a reasonable statement of what durable work looks like.
What Yandex names
- Content quality and usefulness to the person searching.
- Technical condition: availability, speed, mobile usability.
- Regional relevance for location-dependent queries.
- Behavioural signals — how users interact with the result.
- Commercial factors on transactional sites: real prices, contacts, delivery terms.
The Yandex-specific weight
Behavioural signals and commercial completeness matter more here than in Google, which changes what is worth prioritising.
Alien Road
How we apply this
On Yandex we push clients harder on commercial completeness than we would for Google alone — prices, delivery, contact details, real company information. It is measurable, it is cheap, and it moves rankings in this market.
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