Partner programsUsing the Yandex Metrica tag to Attribute Conversions for Partners
Learn how to deploy the Yandex Metrica tag to track site conversions accurately. We cover technical implementation, event configuration, and…
Partner programs Schema.org
Using VideoObject Schema.org Markup for Yandex Video Search Results
Learn how to use VideoObject schema.org markup to help Yandex index and display your video content effectively in search results.
MicroformatsValidating BreadcrumbList Schema for Yandex Search Results
Learn to implement and validate BreadcrumbList schema for Yandex. We explain the process of ensuring your navigation data is correctly…
Semantic page markup
Validating Review Schema Markup for Rich Snippets in Yandex
Review schema markup helps search engines display star ratings directly in search results. Proper validation ensures your snippets appear correctly.
Addresses and organizationsVerifying the site rights for organization branch profiles
Verifying the site rights for organization branch profiles in Yandex Webmaster allows businesses to establish ownership, connect individual branch pages…
hCard microformatWhy Yandex might ignore hCard markup on your site pages
Yandex might ignore hCard markup due to improper nesting, missing mandatory properties, or conflicting root container classes on your website.
Addresses and organizationsWorking with reviews for better organization site reputation
Discover how working with reviews improves your Yandex Business reputation and search visibility. Learn proven strategies from the Alien Road…
Partner programsYandex Partner Performance Tracking and Conversion Metrics
Discover how to track partner performance and analyze conversion metrics within Yandex ecosystems using structured data and verification workflows.
Partner programsWhat data can be sent?
The index of what Yandex will accept from a site beyond ordinary page content, and how each type reaches it.…
Addresses and organizationsCompany information
Organisation details reach two surfaces: the tooltip and organisation page in Yandex Maps, and a rich answer in search results…
Addresses and organizationsSpecial snippets for organization sites
Some categories of business get an enhanced snippet showing detailed service information rather than just an address — but only…
What data can be sent?Questions and Answers program
The conditions for the questions-and-answers partner programme, which puts a question and its best answer into mobile search results as…
What data can be sent?Software product
Sites publishing computer programs, applications and games can earn snippets showing the description, category, price, size, download count and operating…
What data can be sent?Student papers
Academic paper repositories can earn snippets showing the category, work type — summary, term paper, master’s thesis, report — publication…
What data can be sent?Movies
What a film site actually gets from markup: a snippet that can carry genre, original language, a short description, a…
Schema.org
Schema.org is the shared vocabulary announced by Google, Bing and Yahoo in summer 2011 and supported by Yandex. It describes…
Schema.orgQuestions about semantic markups
Yandex’s answers to the recurring markup questions are unusually blunt, and two of them save a great deal of wasted…
Schema.orgIntroduction to Schema.org
An HTML tag says how something should look, not what it means. <h1>Avatar</h1> could be a film or a profile…
Supported schemas from SchemaorgAddresses and organizations
Organisation and address markup feeds Yandex Business as well as Search, which is why it behaves differently from other structured…
Supported schemas from SchemaorgQuestions and answers (mobile)
QAPage markup lets Yandex display a question and its answers as a structured block in mobile search results, selecting what…
Software
Software markup produces structured snippets for application pages. Four types are supported: SoftwareApplication, MobileApplication, WebApplication and VideoGame. The rule that…
Supported schemas from SchemaorgStudent papers
Yandex supports markup for student academic work — essays, dissertations and similar papers — through the CreativeWork schema, producing dedicated…
Recipes
Recipe markup is a Yandex partner programme: data is displayed only after Yandex’s quality control service has checked it. Valid…
Supported schemas from SchemaorgProduct information
Product markup is what produces a price-bearing snippet in Yandex results. It needs two schemas working together: Product plus either…
Supported schemas from SchemaorgStrict microdata—Products
The product-page counterpart to strict catalogue markup. Marking a page with the Product schema, its offers property carrying an Offer…
Supported schemas from SchemaorgStrict microdata—Catalogs
“Strict microdata” is Yandex’s term for markup that takes priority over other data sources when the robot crawls the page.…
Supported schemas from SchemaorgMovies
Film markup uses schema.org/Movie and feeds Yandex’s film snippets. Every field is recommended rather than required, but one has a…
Semantic page markupMicroformats
Microformats are the older semantic markup approach for (X)HTML: meaning is added through class attributes on existing elements rather than…
MicroformatshCard microformat
hCard is an open microformat for publishing contact information in structured form. Its premise is economical: you mark up data…
hCard microformatDescription of the elements processed by Yandex
Yandex accepts an organisation card into Yandex Business only when it strictly conforms to hCard: the root element must carry…
hCard microformatMarkup processing rules
These are the rules that decide whether markup is read the way you intended — and they are where most…
hCard microformatFAQ about hCard
The questions that decide whether hCard is worth implementing, answered by Yandex directly. How and when does the data appear?…
MicroformatsThe hRecipe microformat
hRecipe is an (X)HTML markup standard for recipes, developed by an international initiative and read by Yandex. Semantic elements —…
The hRecipe microformatElements description
The full property set Yandex reads from an hRecipe page, including several extensions that are not part of the open…
MicroformatsQuestions and answers
The recurring questions about microformats have short answers, and the shortest ones are the most useful. Which microformats does Yandex…