Content quality rulesBaidu Quality Content Guide
Baidu’s Web Page Quality White Paper scores a page on three dimensions, and a failure in any one damages the…
Content quality rules
Content quality rulesOriginality and how Baidu judges it
Baidu operates an original content protection programme with published operating rules, aimed at ensuring the producer of a piece rather…
What Baidu treats as low quality
The bottom two grades in Baidu’s quality framework — “poor” and “no quality at all” — describe specific, recognisable pages.…
Content quality rulesMedical and health content governance
Medical and health content is governed more strictly than any other category in Baidu Search, through a combination of quality…
Content quality rulesCopyright, pirated text and republishing
Baidu’s quality framework treats pirated and copyright-infringing content explicitly, and it appears in the grading examples rather than as a…
Content quality rulesB2B pages and contact-detail spam
B2B and supply-directory pages are governed by the Xiyu algorithm, and the offences it names are the ordinary working habits…