Search appearanceStructured data in Baidu Search
Baidu supports structured data for richer results, though its ecosystem is separate from Schema.org and is tied to its own…
Search appearance
Site sublinks
Site sublinks are the internal links shown under a site’s result, generated by Baidu but adjustable through the platform. What…
Search appearanceSite attributes, name and logo
Site attributes — the site name, logo and category shown in results — are configured in the platform and affect…
Search appearanceSmart mini programs in search
Baidu smart mini programs are applications running inside the Baidu app, and their content can be indexed and surfaced in…