Mobile-first is not a strategy in China, it is the baseline
In Baidu, mobile is not a segment of the traffic to be optimised for after desktop — it is the…
Mobile and page experienceThe Mobile Friendly standard
Baidu’s mobile-friendly requirements are published as concrete criteria rather than a general principle, and they are enforced through the landing-page…
Mobile and page experienceMobile adaptation and URL pairing
Where a site keeps separate PC and mobile versions, Baidu needs to know which mobile URL corresponds to which PC…
Landing Page Experience White Paper
The Mobile Search Landing Page Experience White Paper is the most specific document Baidu publishes. It is a specification with…
Mobile and page experienceBaidu Mobile Search Optimization Guide
Baidu’s Mobile Search Optimization Guide and the companion Mobile Site Building White Paper cover the ground before the landing-page standard…