Informers are small widgets that display site statistics — traffic from Yandex Metrica, or indexing and query data from Yandex Webmaster — on a page or dashboard you control.
What they are useful for
- Putting a single number in front of a team that will not log into a console.
- Internal dashboards where search data sits alongside other business metrics.
What they are not
They are a display convenience, not an analysis tool. Every decision worth making needs the full report behind the number.
Alien Road
So setzen wir das um
We rarely deploy informers. In our experience a number without its context invites the wrong conclusion; we would rather send a client a short monthly note than a widget that shows traffic falling with no explanation attached.
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