Debugging Traffic Drops
Debugging a Drop in Search Traffic
A structured sequence that separates the five very different causes of a decline.
- Todos
- Getting Started 4
- Search Essentials 3
- Discover and Other Surfaces 3
- Structured Data 3
- URL Structure and Links 3
- Site Moves and Changes 3
- Page and Content Metadata 3
- Canonicalization 3
- Sitemaps 3 Crawler Management 3 robots.txt 2 JavaScript SEO 2 Ecommerce 2 Removals 2 Generative AI in Search 2 International and Multilingual 2 Preventing Abuse 2 How Search Works 2 Title Links and Snippets 2 Images in Search 2 Search Console 2 Page Experience 2 Ranking Systems and Updates 2 Sensitive and Explicit Content 1 Debugging Traffic Drops 1 Search Operators 1 Site Identity in Results 1 Videos in Search 1 Mobile-First Indexing 1 Helpful, People-First Content 1 Monitoring and Debugging 0 Ranking and Search Appearance 0 Site-Specific Guides 0 Crawling and Indexing 0 SEO Fundamentals 0
Search Console
Getting Started with Search Console
Verification, property types, and the reports worth checking regularly.
Preventing Abuse
Preventing User-Generated Spam and Hacked Content
Protecting a site that accepts contributions, and recognising a compromise early.
Search Operators
Search Operators for Diagnosis
Using Google itself to inspect what is indexed, and reading the results correctly.
Preventing Abuse
Malware, Unwanted Software and Social Engineering
What triggers a security warning, and the order in which to clean up.
Search Console
Using Search Console Data for Decisions
Turning the performance report into a list of things worth doing.